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The primary purpose of a business continuity plan is to prepare for business disruptions. This means that the plan is designed to ensure that an organization can continue operating at minimum acceptable levels during and after a significant incident or disaster, such as natural disasters, cyberattacks, or other emergencies. The business continuity plan includes strategies and procedures that help to maintain or quickly resume critical operations, protect assets, and safeguard employees.

By preparing extensively for potential disruptions, organizations can mitigate the impact on their operations, preserving not only their processes but also their reputation and financial stability. This proactive approach allows businesses to respond effectively to unforeseen events and ensures the continuity of service to customers and stakeholders.

While aspects like competitive advantage, security protocols, and project risk management are important in their own contexts, they do not encompass the primary objective of a business continuity plan, which is fundamentally about ensuring operational resilience in the face of disruptions.